Business Interests
Books
Sachin Tendulkar has been the subject of various books. The following is the listing of books focused on Tendulkar's career:
- Sachin: The Story of the World's Greatest Batsman by Gulu Ezekiel. Publisher: Penguin Global. ISBN 978-0143028543
- The A to Z of Sachin Tendulkar by Gulu Ezekiel. Publisher: Penguin Global. ISBN 978-8174765307
- Sachin Tendulkar-a definitive biography by Vaibhav Purandare. Publisher: Roli Books. ISBN 8174363602
- Sachin Tendulkar - Masterful by Peter Murray, Ashish Shukla. Publisher: Rupa. ISBN 8171678068
Sports Management Contract
Sachin Tendulkar was an early pioneer in India on cricket business dealings when he signed a then record sports management deal with Worldtel. His next 2 contracts are also record breaking for the pay-outs cementing his place as the highest earning Cricketer in the game.
- 1995: Sports Management Firm - Worldtel. Term & Contract Value - 5 Year / Rs. 30 Crores
- 2001: Sports Management Firm - Worldtel. Term & Contract Value - 5 Year / Rs. 80 Crores
- 2006: Sports Management Firm - Saatchi and Saatchi's ICONIX. Term & Contract Value - - 3 Year / Rs 180 Crores
Business Ventures
- Restaurants: Sachin Tendulkar owns two restaurants, Tendulkar's (Colaba, Mumbai) & Sachin's (Mulund, Mumbai). Sachin owns these restaurants in partnership with Sanjay Narang of Mars Restaurants. He has also got a new restaurant in Bangalore called Sachin's
- Fitness Product: Sachin Tendulkar announced a JV with the Fortune Group and Manipal Group to launch healthcare and sports fitness products under the brand name S Drive and Sach.
- Comic Strip: A series of comic books by Virgin Comics is due to be published featuring him as a superhero.
Product and Brand Endorsments
Sachin Tendulkar endorses the following products:
- Pepsi: 1992 - Present
- Canon: 2006 - 2009
- Airtel: 2004-2006
- Nazara Technologies: 2005 - 2008. License for Mobile Content development based on Sachin.
- Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket World Cup scores and news in Sachin's voice. Hutch - ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing', a charge that Reliance Communication denies.
- Britannia: 2001 - 2007
- HomeTrade: 2001 - 2002
- Sunfeast: 2007 - 2013/14
- National Egg Coordination Committee (NECC): 2003 - 2005
- Boost: 1990 - Present
- Action Shoes: 1995 - 2000
- Adidas: 2000-2010
- Fiat Palio: 2001 to 2003
- Reynolds: 2007 - Present
- TVS: 2002 - 2005
- ESPN Star Sports: 2002 - Present
- G-Hanz: 2005 - 2007
- Sanyo BPL: 2007 - Present
- AIDS Awareness Campaign: 2005
- Colgate[citation needed]
- Philips[citation needed]
- MRF[citation needed]
- Visa[citation needed]
Trivia
- John Wright, who later became the coach of India, took the catch that prevented Tendulkar from becoming the youngest centurion in Test cricket.
- Sachin had been out in 90's 23 times. (16 ODI and 7 Tests). If he could have converted all his 90's into 100's , he would have scored 100 international centuries.Currently hold the record with 78 (41 ODI's and 37 Tests.)
